Which streaming service lost 800,000 subscribers and saw its stock drop 77% after announcing it would split into two brands (one for streaming, one for DVD rentals) called 'Qwikster' and its original name?

In the competitive world of film and television streaming services, brand identity can make or break a company. One particular streaming giant faced massive backlash after announcing a controversial rebrand and service split in 2011, leading to a dramatic subscriber exodus and a plummeting stock price. This infamous case study is now taught in marketing classes as an example of how not to handle a major brand transition. Test your knowledge of this notable brand identity crisis in the entertainment industry!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Netflix
Hulu
HBO Max
Amazon Prime Video