Which natural products retailer pioneered the industry's first fully integrated omnichannel shopping experience with its 'Dark Store' fulfillment centers specifically designed for online orders?

The natural products industry has transformed how consumers shop for eco-friendly and sustainable goods. From humble beginnings in small health food stores to becoming mainstream retail powerhouses, natural product brands have developed innovative approaches to connect with environmentally-conscious consumers. Test your knowledge about one of the most significant omnichannel retail developments in this growing sector!

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Whole Foods Market with their Prime Now integration
Thrive Market with their membership-based digital-first approach
Sprouts Farmers Market with their 'Click & Collect' program
The Nature's Pantry with their 'Eco-Delivery' system