Which major pop culture brand was the first to eliminate all plastic packaging from its physical music releases in 2020, sparking a sustainability trend across the music industry?

In the era of unboxing videos and Instagram-worthy packaging, brands have had to balance aesthetics with environmental concerns. This trivia question explores a significant packaging innovation that changed how a major pop culture brand presented its products to environmentally-conscious fans. Test your knowledge on how the worlds of pop culture merchandise and sustainable packaging collided to create a new industry standard.

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Coldplay
Billie Eilish
Taylor Swift
BTS