Which company's marketing campaign is credited with establishing the modern image of Santa Claus in his red and white suit, despite this being a common misconception about brand influence on cultural traditions?

Cultural traditions have always been powerful marketing opportunities for retail brands. Throughout history, companies have created iconic campaigns and products tied to cultural celebrations that became part of our collective memory. This trivia question examines how one famous brand's holiday marketing strategy evolved into a cultural phenomenon that transformed both the brand and the tradition itself.

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Macy's department store, through their annual Thanksgiving Day Parade starting in 1924
Coca-Cola, through their 1930s advertisements featuring Santa in the company's red and white colors
Montgomery Ward department store, which created Rudolph the Red-Nosed Reindeer in 1939 as a Christmas promotion
Hallmark Cards, through their standardized Christmas card designs beginning in the 1910s