Which pharmaceutical company launched the first direct-to-consumer (DTC) TV advertisement for a prescription medication in the United States after FDA regulations changed in 1997?

The pharmaceutical and medical device industries employ some of the most sophisticated marketing strategies in the business world. From direct-to-consumer advertising to healthcare provider outreach, these companies invest billions annually to promote their products. This trivia question explores a landmark moment in medical advertising history that changed how pharmaceutical companies connect with consumers.

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Pfizer with Lipitor (atorvastatin)
Schering-Plough with Claritin (loratadine)
Eli Lilly with Prozac (fluoxetine)
Johnson & Johnson with Tylenol (acetaminophen)