Which sportswear giant was the first to launch its own e-commerce platform with virtual shoe try-on technology that used AR to let customers visualize shoes on their feet?

The sportswear industry has undergone a massive digital transformation in recent years, with athletic footwear brands leading the way in innovative e-commerce strategies. From virtual try-ons to athlete collaborations and direct-to-consumer models, sports brands have revolutionized how consumers shop for performance gear. Test your knowledge about this digital revolution that has changed how athletes and enthusiasts purchase their favorite footwear.

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Nike (with Nike Fit technology in 2019)
Adidas (with Adidas Virtual Mirror in 2020)
Under Armour (with UA Virtual Shoe Box in 2018)
New Balance (with NB Virtual Try-On in 2021)