Which innovative social media marketing strategy helped propel 'Deadpool' (2016) to become the highest-grossing R-rated film at that time?

The film and television industry spends billions on marketing each year, with strategic campaigns that can make or break a production's success. From viral social media challenges to innovative product placements, the marketing strategies employed are often as creative as the content itself. Test your knowledge about how Hollywood promotes its biggest releases and builds audience anticipation through sophisticated marketing techniques!

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Ryan Reynolds creating an in-character social media presence across multiple platforms that broke the fourth wall
A TikTok dance challenge featuring the film's original soundtrack that went viral among teenagers
An Instagram filter that transformed users into superhero versions of themselves
A Twitter campaign where fans could vote on major plot points to be included in the final cut of the film