Which retailer is credited with pioneering the first true self-service grocery shopping concept in 1916, revolutionizing store layouts by allowing customers to select their own products?

The way we shop today seems intuitive, but the modern shopping experience was actually invented! Before this revolutionary concept, customers had to request all items from clerks who retrieved products from behind counters. This innovation fundamentally changed retail layouts, consumer behavior, and the entire shopping experience. Test your knowledge about this pivotal moment in retail history that transformed how stores present their products to consumers.

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Piggly Wiggly
A&P (Great Atlantic & Pacific Tea Company)
Woolworth's
Safeway