Which athlete's endorsement deal resulted in the creation of a sub-brand that eventually outgrew its parent company in terms of market value?

Athletic endorsements are a multi-billion dollar industry that can make or break both athlete careers and product launches. The strategic pairing between sports stars and brands creates powerful marketing synergies that drive consumer behavior across global markets. Test your knowledge about the fascinating world of sports product endorsements and the psychology behind these lucrative partnerships.

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Michael Jordan with Nike (Air Jordan)
Tiger Woods with Nike (Tiger Woods Collection)
LeBron James with Nike (LeBron)
Roger Federer with Uniqlo (RF Collection)