Which language learning company dramatically increased market share by rebranding from academic-focused software to 'language learning as a game' with gamified elements in 2012?

In the competitive world of language learning products and translation services, companies must continually evolve their brand storytelling to remain relevant. This poll explores how one major player in the linguistics industry transformed their market position through strategic rebranding. Test your knowledge about this fascinating case study of linguistic product evolution and the power of effective brand narrative in capturing market share.

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Duolingo
Rosetta Stone
Babbel
Memrise