Which of these famous literary brand slogans was credited with increasing annual book sales by 27% when first introduced?

In today's competitive publishing landscape, memorable brand slogans have become essential tools for publishers and bookstore chains to differentiate themselves. These carefully crafted phrases capture the essence of literary brands, promising unique reading experiences and creating emotional connections with book lovers. This trivia question challenges you to identify which famous literary slogan actually launched a revolutionary marketing campaign that increased book sales by 27% in its first year of implementation.

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• Penguin Books: "Read Different"
• Barnes & Noble: "Where Books Come to Life"
• Waterstones: "Feel Every Page"
• Borders: "Beyond the Bookshelf"

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