Which streaming service pioneered the 'binge-watch' marketing strategy by releasing all episodes of a season at once, with 'House of Cards' being its first major implementation?

The transition from traditional cinema and broadcast television to streaming platforms has transformed how film and TV content is marketed to audiences. Major studios and streaming services have developed innovative marketing strategies to capture audience attention in an increasingly crowded digital landscape. Test your knowledge about one of the most impactful marketing campaigns that changed how streaming platforms promote their original content.

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Netflix
Amazon Prime Video
HBO Max
Hulu