Which major retail brand adopted its current logo in 1971, featuring a twin-tailed siren inspired by maritime mythology and the natural connection between people and the sea?

The natural world has inspired countless retail brands, from imagery to taglines to entire business models. Conservation-focused companies, outdoor gear retailers, and eco-friendly product lines all draw from nature's bounty for their brand identity. Test your knowledge about how major retail giants have incorporated natural elements into their successful branding strategies and market positioning.

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• Starbucks
• Whole Foods Market
• REI (Recreational Equipment, Inc.)
• L.L. Bean

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