Which astronomy equipment company first pioneered the 'Star Party' retail strategy, where potential customers could test telescopes at organized nighttime viewing events before purchasing?

In the competitive world of astronomy equipment and telescope manufacturing, one brand made a revolutionary marketing decision in the early 2000s that transformed how astronomy products are sold to both professionals and hobbyists. This campaign not only boosted their sales dramatically but changed industry standards for how astronomy products are marketed to the public. Test your knowledge of astronomy retail history with this challenging question!

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Celestron
Meade Instruments
Orion Telescopes & Binoculars
Sky-Watcher