Which retailer set a Guinness World Record in 2018 for the 'Largest Product Launch Event' when they unveiled a new smartphone with simultaneous events in 74 countries?

Throughout retail history, brands have used spectacular Guinness World Record attempts as marketing events to generate buzz and increase sales. These headline-grabbing stunts often lead to significant spikes in consumer engagement and brand recognition. Test your knowledge about these record-breaking retail marketing campaigns that made history while driving unprecedented customer traffic and sales.

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Samsung
Apple
Xiaomi
Huawei