Which celebrity pioneered the 'equity-based endorsement model' in retail, receiving ownership stakes rather than just fees, that revolutionized influencer marketing partnerships?

Celebrity endorsements and influencer marketing have transformed how retail brands connect with consumers. From signature product lines to social media campaigns, famous personalities leverage their reach to drive sales and brand awareness. This poll explores an innovative retail strategy that changed how celebrities interact with brands, creating a new paradigm for influencer marketing in the retail space.

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50 Cent with Vitamin Water
George Clooney with Nespresso
Rihanna with Fenty Beauty
50 Cent with Glacéau (now Vitamin Water)