Which pharmaceutical company pioneered the first major direct-to-consumer TV campaign for a prescription medication after FDA regulation changes in 1997, creating a marketing revolution in the medical industry?

In the competitive world of pharmaceuticals, marketing campaigns can define a company's success. Some medical marketing campaigns have revolutionized not just how products are promoted, but also increased disease awareness and patient education. This poll tests your knowledge of one famous pharmaceutical marketing campaign that changed the industry landscape and set new standards for direct-to-consumer advertising in medicine.

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Pfizer with Viagra (sildenafil)
Eli Lilly with Prozac (fluoxetine)
Merck with Vioxx (rofecoxib)
Johnson & Johnson with Risperdal (risperidone)