Which ancient civilization created the first known loyalty program, where merchants gave clay tokens to repeat customers that could be exchanged for discounts on future purchases?

Before digital analytics and modern loyalty programs, ancient civilizations developed sophisticated methods to maintain customer relationships and encourage repeat business. From Roman merchant guilds to Egyptian market systems, these early retail innovations laid the groundwork for modern customer retention strategies. Test your knowledge about how ancient merchants tracked and incentivized their most valuable customers across different civilizations.

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Ancient Egyptians, who offered papyrus loyalty scrolls to noble customers at royal marketplaces
Ancient Romans, who distributed small bronze coins called 'tesserae' to preferred clients of shops and bathhouses
Mesopotamians, who kept cuneiform tablets recording purchases by regular customers at city bazaars
Ancient Greeks, who gave olive branch tokens to citizen shoppers at the Agora marketplaces