Which candy experienced a 65% sales increase after appearing in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), leading to one of the most successful product placements in film history?

Product placement has become a powerful marketing strategy in movies and TV shows, sometimes creating cultural phenomena that boost sales dramatically. Some product placements have become so iconic that they're inseparable from pop culture history. Test your knowledge of these famous brand integrations that changed marketing forever and created lasting consumer impressions!

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses