Which retailer's annual Diwali campaign became a landmark case study for cultural marketing after their 2018 initiative increased foot traffic by 45% and created a new tradition of festival shopping experiences?

Throughout history, retailers have leveraged cultural festivals and traditions to create meaningful connections with consumers. These special promotional periods not only drive sales but also demonstrate cultural appreciation and community engagement. Test your knowledge about how major retailers have incorporated cultural traditions into their marketing strategies and the impact these campaigns have had on consumer behavior and brand perception.

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Selfridges with their 'Festival of Light' marketplace and workshop series
Nordstrom with their 'Celebrate Diwali' product collection and in-store events
Target with their 'Diwali Delights' themed home décor line and cultural demonstrations
Macy's with their 'Illuminate' campaign featuring South Asian designers and artisans