Which major tech company began its business life primarily selling books online before pivoting to become a global e-commerce and cloud computing giant?

In the business world, even the most successful companies sometimes need to dramatically shift their product focus to survive market changes or capitalize on new opportunities. These strategic pivots can transform a company's entire trajectory and create new industry giants. Test your knowledge about one of the most significant product pivots in modern business history that fundamentally changed a company's identity and market position.

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Amazon
eBay
Netflix
Alibaba