Which pharmaceutical company launched the first FDA-compliant branded drug page on Facebook with full safety information and comment functionality in 2011, setting a precedent for social media use in the industry?

The pharmaceutical and medical device industries have employed some of the most innovative and sometimes controversial marketing strategies in business. From direct-to-consumer advertising to healthcare professional partnerships, medical marketing has evolved significantly over the decades. This trivia question explores a pivotal moment in pharmaceutical digital marketing history that changed how medical products are promoted to consumers.

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Janssen (Johnson & Johnson)
Boehringer Ingelheim
Pfizer
Novartis