Which e-commerce platform innovation was first adapted for political fundraising that revolutionized small-dollar donations during the 2008 U.S. Presidential election?

Political campaigns have dramatically evolved in the digital age, with e-commerce principles being adapted for political fundraising and supporter engagement. Modern political campaigns now utilize sophisticated digital marketing techniques once exclusive to retail businesses. Test your knowledge about the intersection of e-commerce strategies and political campaigns in this challenging trivia question!

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One-click recurring donations with customizable amounts
Supporter-created fundraising pages (similar to GoFundMe)
A/B testing of donation page layouts and messaging
Gamification elements showing donor competition between states