Which social media platform first revolutionized book marketing through its 'BookTok' phenomenon that dramatically increased sales of backlist titles and created overnight literary sensations?

The publishing industry has undergone dramatic changes in how books are marketed to readers. From traditional newspaper ads to elaborate social media campaigns, publishers have had to innovate to capture readers' attention in an increasingly crowded marketplace. This trivia question explores a pivotal moment in book marketing history that changed how literary works connect with audiences.

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TikTok
Instagram
Twitter/X
YouTube