Which e-commerce giant launched a program called 'Amazon Handmade' specifically to help traditional artisans sell their cultural crafts globally?

Traditional crafts and cultural products have found innovative ways to reach global markets through e-commerce. While preserving cultural heritage, many artisans and cultural organizations have embraced digital transformation to sustain their traditions. This trivia question explores how one major e-commerce platform has specifically worked to connect traditional artisans with global markets through a dedicated program.

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Amazon
Etsy (which has 'Etsy Cultural Heritage' program)
Alibaba (with its 'Traditional Craft Marketplace')
eBay (through its 'Global Artisan Initiative')