Which pharmaceutical company made history in 1997 by launching the first large-scale direct-to-consumer TV advertising campaign for a prescription medication in the US?

The pharmaceutical industry has developed some of the most innovative and sometimes controversial marketing strategies in retail history. From direct-to-consumer advertising to celebrity endorsements, pharmaceutical companies have pioneered unique approaches to promote their products while navigating strict regulatory frameworks. Test your knowledge about notable pharmaceutical marketing campaigns and their impact on medicine and public health!

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Pfizer for Viagra (sildenafil)
Schering-Plough for Claritin (loratadine)
Eli Lilly for Prozac (fluoxetine)
GlaxoSmithKline for Paxil (paroxetine)