Which innovative marketing approach led to Celestron's NexStar 8SE telescope becoming one of the best-selling advanced telescopes for amateur astronomers in 2015?

In the competitive world of astronomy equipment, marketing campaigns can significantly impact a brand's success. One telescope model became an overnight sensation after a unique promotional campaign that changed how astronomy products are advertised to hobbyists and professionals alike. Test your knowledge about this groundbreaking marketing strategy that revolutionized telescope sales and brought astronomy to a wider audience.

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A celebrity endorsement campaign featuring renowned astrophysicist Neil deGrasse Tyson demonstrating the telescope's capabilities
The 'Night Sky Guarantee' program that offered buyers their money back if they couldn't see Saturn's rings within 30 days of purchase
A viral social media campaign where users shared their astrophotography taken exclusively with the NexStar 8SE telescope
A limited-edition release coinciding with the 2015 total solar eclipse, featuring special solar viewing accessories