Which athlete signed what was considered the most lucrative endorsement deal at the time when they partnered with Nike in 2015 for a reported 'lifetime' contract worth over $1 billion?

Athletic endorsements have transformed sports marketing, creating iconic brand partnerships that define generations. From signature shoes to global campaigns, these deals often represent watershed moments in both sports and marketing history. Test your knowledge of the biggest names and the brands that paid top dollar to secure their influence. Do you know which athletes commanded the most impressive deals and made history in the process?

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LeBron James
Cristiano Ronaldo
Serena Williams
Michael Jordan