Which discontinued snack product's revival campaign generated over 30 million social media impressions and led to its permanent return after a 12-year absence?

In recent years, major brands have increasingly leveraged nostalgia as a powerful marketing tool to connect with consumers through emotional ties to the past. This strategy has been particularly evident in the revival of discontinued products, vintage packaging, and retro-themed campaigns. Test your knowledge about one of the most successful nostalgia marketing campaigns that transformed a struggling brand into a cultural phenomenon once again.

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Dunkaroos (General Mills)
Twinkies 'The Sweetest Comeback' (Hostess)
Crystal Pepsi 'Crystal Pepsi Trail' campaign
Planters 'Baby Nut' rebirth of Mr. Peanut