Which major outdoor retailer rebranded from 'Recreational Equipment, Inc.' to emphasize its environmental commitment while maintaining its original acronym?

In recent years, several outdoor and natural product brands have undergone significant rebranding to better align with environmental values and sustainable practices. These strategic shifts reflect changing consumer priorities and the growing importance of authentic environmental stewardship in the natural products marketplace. Test your knowledge about one particularly significant brand evolution that made waves in the outdoor community!

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REI (Renewable Environment Initiative)
REI (Responsible Earth International)
REI (REI Co-op)
REI (Restore Earth Innovations)