Which presidential campaign was the first to use an official online store to sell branded merchandise as a major fundraising strategy?

Political campaigns have evolved dramatically over the decades, with merchandise and promotional items becoming a critical part of candidate branding and fundraising strategies. From campaign buttons to yard signs, these retail promotional items help build visibility and generate campaign funds. This poll tests your knowledge about a significant innovation in political campaign merchandise that changed how candidates approach retail marketing in politics.

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Barack Obama's 2008 campaign, which raised over $37 million through merchandise sales
Bill Clinton's 1996 re-election campaign, which pioneered digital fundraising techniques
George W. Bush's 2004 campaign, which first used merchandise as a significant revenue stream
John McCain's 2008 campaign, which revolutionized political e-commerce