Which brand collaboration holds the Guinness World Record for generating the highest sales revenue in a 24-hour period following its launch?

In the competitive landscape of retail, brand collaborations often make headlines and drive massive consumer engagement. But one partnership stands out above all others, breaking the Guinness World Record for the most successful brand collaboration in retail history. Test your knowledge about this epic retail milestone that transformed the industry and set new standards for cross-brand partnerships globally.

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Nike x Apple (NikeFit Technology Collection, 2019)
Supreme x Louis Vuitton (2017 Collection)
H&M x Balmain (2015 Collection)
Adidas x Gucci (2022 Collection)