Which global retail brand opened the world's highest altitude branded store in Namche Bazaar, Nepal at 11,286 feet (3,440m) above sea level, requiring specialized supply chain solutions?

Retail expansion into unique geographic areas presents fascinating challenges for product managers and marketers. Some locations require completely different strategies due to their distinctive characteristics. High-altitude markets, for example, present unique supply chain, product adaptation, and customer demographic considerations that many major retailers have had to navigate. Test your knowledge about one famous retail expansion that required significant adaptation to geographic constraints.

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The North Face
Starbucks
Apple
IKEA