Which film franchise pioneered the 'synchronized global product launch' strategy, releasing thousands of merchandise items simultaneously with the film to create maximum retail impact?

In the film and television industry, merchandise has become a crucial revenue stream and marketing tool. From Star Wars action figures to Harry Potter wands, successful franchises have mastered the art of retail product development. This poll tests your knowledge of a groundbreaking retail strategy that changed how studios approach merchandise for major film releases.

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• Star Wars Episode I: The Phantom Menace (1999)
• Harry Potter and the Sorcerer's Stone (2001)
• Spider-Man (2002)
• The Lord of the Rings: The Fellowship of the Ring (2001)

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