Which animal mascot was NOT originally created for an environmental conservation organization, but was later adopted from a children's book character?

Brand mascots have become powerful symbols in environmental conservation marketing. Organizations strategically select animal mascots that represent their mission and connect emotionally with audiences. These iconic creatures help raise awareness, drive fundraising, and create memorable brand identities in the competitive conservation space. Test your knowledge about these influential animal ambassadors that have shaped natural world marketing campaigns!

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The World Wildlife Fund's Giant Panda
The National Wildlife Federation's Ranger Rick Raccoon
The Woodland Trust's Rusty the Fox
Smokey Bear of the U.S. Forest Service