Which controversial marketing campaign for a book involved fake 'classified' newspaper ads, mysterious websites, and actors hired to behave strangely in public, blurring the line between fiction and reality?

The publishing world has seen some of the most innovative marketing campaigns in retail history. From midnight release parties to viral social media strategies, books and literature have pioneered unique ways to build anticipation and drive sales. Test your knowledge about some of the most successful (and sometimes controversial) marketing campaigns that transformed ordinary books into cultural phenomena. Do you know which strategies turned pages into profits?

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• The Blair Witch Project tie-in novel campaign
• The 'Mayday Mystery' campaign for Dan Brown's 'The Da Vinci Code'
• The viral 'Institute For Human Continuity' campaign for Steven King's 'The Stand'
• The 'This Is Not A Game' alternate reality campaign for Joseph Finder's 'Paranoia'

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