Which footwear brand experienced a massive cultural revival after nearly going bankrupt in the early 2000s, largely due to collaborations with high-fashion designers and K-pop stars?

Throughout pop culture history, some brands have mastered the art of reinvention, transforming from nearly forgotten names to cultural phenomena through clever marketing campaigns. These comebacks often involve celebrity partnerships, nostalgic appeals, and social media strategies that capture younger generations while retaining loyal customers. Test your knowledge about one of the most remarkable brand revivals in recent pop culture history!

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FILA
L.A. Gear
British Knights
Airwalk