Which 1982 sci-fi film featured a prominent product placement that reportedly increased the featured candy's sales by over 65%, establishing one of Hollywood's most successful retail product integrations?

Product placement in films and TV shows has evolved from subtle background appearances to strategic marketing partnerships worth millions. This billion-dollar industry carefully integrates brands into storylines, creating memorable associations that boost consumer recognition and sales. How well do you know the history of this sophisticated advertising technique that bridges entertainment and retail?

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• E.T. the Extra-Terrestrial (Reese's Pieces)
• Blade Runner (Coca-Cola)
• Tron (Atari)
• Star Trek II: The Wrath of Khan (Kodak)

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