Which celebrity's collaboration with Puma in 2014 revolutionized athletic-leisure wear and became the first to appoint a female artist as Creative Director for the brand?

Celebrity brand partnerships have transformed retail marketing, creating some of the most successful product lines in history. These collaborations merge star power with retail innovation, often breaking sales records and redefining consumer engagement. Test your knowledge about these game-changing partnerships that have left lasting impacts on the retail landscape and pop culture.

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Rihanna
Beyoncé
Selena Gomez
Serena Williams