Which innovative pricing strategy was pioneered by Broadway theaters in the early 2000s and has since been widely adopted across the performing arts industry?

In the competitive world of performing arts, theaters and production companies are constantly innovating their pricing strategies to maximize attendance while optimizing revenue. Dynamic pricing has become increasingly common, but do you know which groundbreaking pricing innovation originated in Broadway theaters and has since spread to other entertainment venues? Test your knowledge about the business side of performing arts with this challenging question!

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Rush tickets: deeply discounted same-day tickets sold first-come, first-served
Premium pricing: charging significantly higher prices for the most desirable seats at high-demand performances
Subscription bundling: offering package discounts for committing to multiple shows in a season
Digital lottery systems: randomized drawings for low-cost tickets conducted via mobile apps