Which Broadway musical launched a groundbreaking collaboration with MAC Cosmetics in 2019, creating a makeup collection inspired by the show's characters and aesthetic?

The performing arts industry, particularly Broadway shows, has increasingly leveraged brand collaborations to extend their reach beyond the stage. These partnerships create unique merchandise and experiences that allow fans to connect with their favorite productions in new ways. Test your knowledge about these innovative collaborations that have helped theatrical productions expand their brand presence and revenue streams.

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Hamilton
Wicked
The Lion King
Dear Evan Hansen