Which animal conservation organization was the first to pioneer the 'adoption' marketing model in 1973, allowing supporters to symbolically adopt an endangered animal?

Conservation organizations have launched some of the most impactful marketing campaigns in history, helping to raise awareness and funds for endangered species protection. These campaigns have transformed how we view wildlife protection and created iconic symbols that remain recognizable worldwide. Test your knowledge about these groundbreaking campaigns that changed the face of wildlife conservation forever!

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World Wildlife Fund (WWF)
The Jane Goodall Institute
National Audubon Society
Dian Fossey Gorilla Fund