Which celebrity was the first to sign a lifetime endorsement deal with Nike, reportedly worth over $1 billion, creating one of the most successful brand mascot partnerships in retail history?

While many brands use cartoon characters or fictional personas as mascots, some notable companies have recruited actual celebrities to become the face of their products, creating iconic brand associations that sometimes outlive the original campaigns. Test your knowledge about these famous people who became human brand mascots and changed the course of retail history and brand identity.

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Michael Jordan
LeBron James
Serena Williams
Cristiano Ronaldo