Which innovative film product launch strategy generated unprecedented buzz by keeping the film's title and details completely secret until its surprise release announcement?

The film industry has developed sophisticated product launch strategies that can make or break a blockbuster's success. Marketing campaigns for major films often exceed $100 million and involve carefully orchestrated global rollouts. Test your knowledge about the innovative product launch techniques that have revolutionized how films are brought to market and how studios maximize opening weekend performance.

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The Cloverfield Paradox (2018), which was announced and released on Netflix immediately after the Super Bowl
Avengers: Endgame (2019), which used a fake title during production and marketing until the final month
The Blair Witch Project (1999), which pioneered viral marketing but had conventional release announcements
Joker (2019), which was initially marketed as a limited-release independent film before revealing its studio backing