Which celebrity launched the first-ever star-backed retail loyalty program in 2007 that revolutionized fan engagement by offering exclusive concert tickets to high-spending members?

Many celebrities have partnered with major brands to create or endorse loyalty programs that leverage their fame and influence. These collaborations often reshape customer engagement strategies and set new industry standards. Test your knowledge about these star-powered loyalty initiatives that have made marketing history and changed how fans connect with their favorite celebrities through brands.

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• Taylor Swift with Target's 'Swift Spenders'
• Jay-Z with Reebok's 'S. Carter Collection Club'
• Oprah Winfrey with 'O Rewards' at Macy's
• Beyoncé with Pepsi's 'Beyhive Benefits'

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