Which groundbreaking marketing strategy, first widely adopted by Broadway shows in the 2000s, allows potential audience members to experience a production before purchasing tickets?

In the competitive world of performing arts, marketing strategies can make or break a production. Broadway and other major theater districts have developed unique approaches to promote shows and attract audiences. This trivia question explores an innovative marketing tactic that revolutionized how theatrical productions build anticipation and engage potential audience members. Test your knowledge about the business side of the performing arts!

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Cast album pre-releases with animated visualizers
Live-streamed rehearsals with director commentary
Preview performances with pay-what-you-can pricing
YouTube performance snippets and behind-the-scenes content