Which innovative marketing campaign first introduced the concept of athlete signature shoes that revolutionized sports retail and created a billion-dollar secondary market?

The world of sports marketing is filled with innovative campaigns that have transformed how we engage with athletic brands. From groundbreaking slogans to revolutionary advertising approaches, companies have leveraged the passion of sports fans to create some of the most memorable marketing moments. Test your knowledge of these iconic strategies that changed the game for sports brands!

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Nike's Air Jordan line with Michael Jordan (1984)
Adidas' collaboration with Run-DMC for the Superstar (1986)
Reebok's Pump technology with Dee Brown (1989)
Converse's partnership with Magic Johnson (1979)