Which music superstar launched a groundbreaking loyalty program in 2019 that allowed fans to earn points through streaming, merchandise purchases, and social media engagement that could be redeemed for concert tickets?

Many celebrities have launched or partnered with major brands on innovative loyalty programs that revolutionized customer engagement. These star-powered loyalty initiatives often blend exclusive content, personalized experiences, and points-based rewards that reflect the celebrity's personal brand. Test your knowledge of famous people who've transformed how companies build customer loyalty through these programs.

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Taylor Swift (Swift Nation)
Lady Gaga (Little Monsters Rewards)
Beyoncé (BeyHive Perks)
Justin Bieber (Belieber Benefits)