Which famous person signed what was considered a groundbreaking lifetime endorsement deal with Nike, reportedly worth over $1 billion?

Celebrity product endorsements have become a cornerstone of modern marketing, with some deals reaching astronomical values. These partnerships can transform both the celebrity's career and the brand's market position. This trivia question focuses on one of the most lucrative celebrity endorsement deals in history, which fundamentally changed how we view the relationship between athletes, products, and personal branding.

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