What was the unexpected inspiration behind Nike's famous 'Just Do It' slogan created in 1988?

Marketing campaigns often define brands for generations, but sometimes the most successful ones arise from unexpected origins. In 1988, one of the world's most recognizable advertising slogans was created, transforming a struggling athletic company into a global powerhouse. This slogan, still used today, was inspired by an unlikely source and almost rejected by the company. Test your knowledge about this pivotal moment in advertising history that changed sports marketing forever.

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The final words of convicted murderer Gary Gilmore before his execution: 'Let's do it'
A line from an unpublished poem by Nike founder Phil Knight's college track coach
A phrase that advertising executive Dan Wieden's daughter said to motivate herself before a school race
A modification of President Kennedy's famous 'We choose to go to the moon' speech about taking on challenges